Justin Howden

Justin is an experienced International commercial executive.

He assists Boards and CEO’s on their Internationalisation. He has a very practical commercial approach.

He has had C Suite roles leading this with Swisse Wellness(Health), Webvertiser (Technology), Fonterra, Meadow Lea Foods and Kraft Foods (Food) and assisted many others on their international expansion across China and ASEAN such as Bod Science, AH888, The Grillhouse, Bemco and PFI.

He played a major role across consumer health product access in CHAFTA and then the regulatory evolution for the sector and cosmetics in China.

He successfully led the Swisse entry into China initially with daigou trade, then online and then in-store, handling the Government, policy and regulatory interface and price/product/place planning.

His China experience has also included improving G to G links in Food Drink and Agribusiness and opening up the Australian dairy industry supply to the local manufacturers through the 1990’s.

He researched planned and implemented the launch of the Pokka Tea brand from Japan into Australia prior to joining Swisse.

He has just completed his term as Chair of ‘Food and Drink Victoria’, is a Board member of the ‘European Australia Business Council’ and was National President of the Australia Malaysia Business Council and the Australia Philippines Business Council.

Justin Howden 是一位拥有丰富经验的国际商业高管，长期致力于帮助企业董事会及首席执行官拓展全球业务，尤其专注于实用和务实的商业战略。

他曾在多家知名企业担任 C-level 高管职务，涵盖健康（Swisse Wellness）、科技（Webvertiser）、食品（Fonterra、Meadow Lea Foods、Kraft Foods）等多个行业，并协助诸如 Bod Science、AH888、The Grillhouse、Bemco 和 PFI 等企业成功开拓中国及东盟市场。

Justin 在中澳自由贸易协定（CHAFTA）中，积极推动消费者健康产品的市场准入，并参与了相关行业与化妆品在中国的法规改革。他主导了 Swisse 品牌进入中国市场的全过程，从代购渠道切入，再到线上销售及线下门店布局，全面负责政府关系、政策法规沟通以及产品定价与市场策略制定。

此外，Justin 还积极促进中澳在食品、饮料与农业领域的政府间合作交流，并早在上世纪 90 年代就推动澳大利亚乳制品产业向中国本地制造商开放供应渠道。

在加入 Swisse 之前，他曾负责策划并推动日本品牌 Pokka 茶饮成功进入澳大利亚市场。

Justin 曾任“维多利亚州食品与饮料协会”主席，现为“欧洲-澳大利亚商业委员会”董事会成员，亦曾担任澳大利亚-马来西亚商业委员会及澳大利亚-菲律宾商业委员会的全国主席。